Resources

PPWR insights & regulation guides

Plain-language explainers on the EU Packaging and Packaging Waste Regulation — deadlines, recyclability, recycled content, EPR fees, minimisation and reuse.

Why Prop 65 Bounty Hunters Exist — and How to Be a Bad Target Prop 65

Why Prop 65 Bounty Hunters Exist — and How to Be a Bad Target

Professional Prop 65 filers are a designed-in feature of the law, not a bug — so they cannot be eliminated. What sellers can control is how attractive a target they are. Four things make the difference.

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The Hook Email: How Prop 65 Enforcers Approach Amazon Sellers Before a Notice Is Filed Prop 65

The Hook Email: How Prop 65 Enforcers Approach Amazon Sellers Before a Notice Is Filed

A pattern we've seen across multiple Amazon sellers shows how pre-notice investigations often start: a friendly question, unusually technical follow-ups, and one reply that changed everything. Here are the patterns worth recognizing.

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We Built Free Tools to Track California Prop 65 Notices — Here's What They Do Prop 65

We Built Free Tools to Track California Prop 65 Notices — Here's What They Do

Two free, no-account tools for California Prop 65: search the 60-day notice database by brand, category, or chemical — and see which chemicals and product categories are being cited most.

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Japan CPLR and JCPRA: Packaging Recycling Obligations for Amazon.co.jp Sellers Japan

Japan CPLR and JCPRA: Packaging Recycling Obligations for Amazon.co.jp Sellers

Selling on Amazon Japan? The Containers and Packaging Recycling Law requires reporting to JCPRA. Here is how the system works.

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UK Packaging EPR (pEPR) 2026: What Amazon UK Sellers Need to Know UK

UK Packaging EPR (pEPR) 2026: What Amazon UK Sellers Need to Know

The UK's packaging EPR scheme runs separately from the EU — different rules, deadlines and reporting system. Here is the essentials for Amazon UK sellers.

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How to Get REACH, CE and DoC Documents From Your Chinese Supplier Suppliers

How to Get REACH, CE and DoC Documents From Your Chinese Supplier

Your supplier has the data — getting it is the hard part. A step-by-step approach to requesting compliance documents, in Chinese and English.

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PPWR Empty Space Rule: How the 50% Limit Works and How to Measure It PPWR

PPWR Empty Space Rule: How the 50% Limit Works and How to Measure It

PPWR limits empty space in grouped, transport and e-commerce packaging. Here is how the empty space ratio is measured and how to comply.

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The EU Compliance Checklist for Chinese Amazon Sellers: Everything From Scratch Cross-border

The EU Compliance Checklist for Chinese Amazon Sellers: Everything From Scratch

Written for Amazon FBA sellers based in China and Hong Kong. EPR, GPSR, PPWR, VAT and EORI — one checklist to get compliant across the EU.

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Packaging EPR Fees Across the EU: How Rates Compare and What Drives Them EPR & Fees

Packaging EPR Fees Across the EU: How Rates Compare and What Drives Them

What does EPR actually cost? We look at how packaging fees vary across EU countries and the factors that make one material far more expensive than another.

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Amazon Pay-on-Behalf EPR: Why It Usually Costs More Than Self-Registration Amazon

Amazon Pay-on-Behalf EPR: Why It Usually Costs More Than Self-Registration

Amazon's Pay-on-Behalf service collects EPR fees plus a service margin. Self-registration usually saves money — here is how the two compare.

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GPSR Responsible Person: Who Needs One, How to Appoint, and What Happens If You Don't GPSR

GPSR Responsible Person: Who Needs One, How to Appoint, and What Happens If You Don't

Since the GPSR applied on 13 December 2024, consumer products sold in the EU need an EU-based Responsible Person. Amazon is actively removing listings without one.

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PPWR Deadline 12 August 2026: What Happens If You’re Not Compliant? Deadline

PPWR Deadline 12 August 2026: What Happens If You’re Not Compliant?

Regulation (EU) 2025/40 becomes mandatory on 12 August 2026. Here is what non-compliance means for Amazon FBA sellers — and a 30-day action plan to keep your listings live.

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EPR Registration in All 27 EU Countries: A Complete Guide for Non-EU Sellers EPR

EPR Registration in All 27 EU Countries: A Complete Guide for Non-EU Sellers

LUCID in Germany, Citeo in France, CONAI in Italy — every EU country runs its own EPR scheme. This guide explains how registration works and where to start.

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PPWR Deadline 12 August 2026: What Every Amazon FBA Seller Must Do Now PPWR

PPWR Deadline 12 August 2026: What Every Amazon FBA Seller Must Do Now

The EU Packaging and Packaging Waste Regulation applies from 12 August 2026. Amazon is expected to require EPR numbers for all EU countries. Here is your action plan.

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Why we price by importer, not by brand Pricing

Why we price by importer, not by brand

EU packaging compliance attaches to the Importer of Record, not to brands. Here is why globalEPR.ai bills per importer and lets you add unlimited brands at no extra cost.

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PPWR 12 Aug 2026: What Chinese Amazon Sellers Must Do Cross-border

PPWR 12 Aug 2026: What Chinese Amazon Sellers Must Do

A plain-language checklist for Chinese Amazon sellers preparing for PPWR enforcement on 12 August 2026.

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Complete Guide to German LUCID Registration EPR

Complete Guide to German LUCID Registration

Step-by-step: how to register in Germany's LUCID packaging register and avoid Amazon listing blocks.

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EU 27-Country EPR Fee Comparison EPR & Fees

EU 27-Country EPR Fee Comparison

How packaging EPR fees compare across all 27 EU member states — and where they bite hardest.

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EU PPWR Guide: Will Amazon Block Your Brand in 2026? E-commerce

EU PPWR Guide: Will Amazon Block Your Brand in 2026?

From 12 August 2026 the EU PPWR forces online marketplaces to act as compliance gatekeepers. Here is why Amazon will block non-compliant listings — and how to stay live.

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PPWR Explained: What Regulation (EU) 2025/40 Means for Your Packaging Overview

PPWR Explained: What Regulation (EU) 2025/40 Means for Your Packaging

The Packaging and Packaging Waste Regulation replaces the old 1994 Directive with directly-binding EU rules. Here is what changes, and why it touches every product you place on the market.

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Key PPWR Deadlines Every Brand Must Track (2025–2040) Deadlines

Key PPWR Deadlines Every Brand Must Track (2025–2040)

The PPWR phases in over fifteen years. Miss an early milestone and the later ones become far harder. Here is the timeline that should be on every compliance calendar.

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Recyclability by Design: Understanding PPWR Article 6 Recyclability

Recyclability by Design: Understanding PPWR Article 6

From 2030, packaging that is not designed for recycling cannot be sold in the EU — and from 2035 it must actually be recycled at scale. Here is how the grading system works.

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Recycled Content Targets Under PPWR Article 7 Recycled Content

Recycled Content Targets Under PPWR Article 7

Plastic packaging will have to contain a minimum share of post-consumer recycled material — rising in steps to 2040. Here is what the targets are and how to evidence them.

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Substances of Concern in Packaging: Article 5 and the PFAS Restriction Substances

Substances of Concern in Packaging: Article 5 and the PFAS Restriction

The PPWR tightens limits on hazardous substances in packaging and introduces a specific restriction on PFAS in food-contact packaging. Here is what to check.

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EPR and Eco-Modulation: How Your Packaging Choices Drive Your Fees EPR & Fees

EPR and Eco-Modulation: How Your Packaging Choices Drive Your Fees

Extended Producer Responsibility fees are being modulated by recyclability — better-designed packaging pays less. Here is how eco-modulation turns design into a budget line.

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Less Is Compliant: Minimisation and the Empty-Space Rule (Articles 10 & 24) Minimisation

Less Is Compliant: Minimisation and the Empty-Space Rule (Articles 10 & 24)

The PPWR bans unnecessary packaging and caps empty space at 50% for grouped, transport and e-commerce packaging. Oversized boxes are now a compliance risk, not just a cost.

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Reuse and Refill Targets: What Article 11 Asks of You Reuse

Reuse and Refill Targets: What Article 11 Asks of You

For certain formats the PPWR moves beyond recycling to reuse, setting binding targets from 2030. Here is who is affected and what a reuse system has to prove.

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