In force since 12 August 2026

PPWR marketplace verification: what changed on 12 August 2026

Status Now in force

What the obligation is

From 12 August 2026, online marketplaces (such as Amazon, eBay and others) must verify a seller's packaging Extended Producer Responsibility (EPR) compliance before allowing that seller's listings. In practice, the marketplace will ask you for a valid EPR registration number for each market you sell into — and if you cannot supply one, your listings may be suspended or removed.

The requirement flows from the EU Packaging and Packaging Waste Regulation (Regulation (EU) 2025/40, "PPWR") together with each member state's EPR scheme. The underlying principle is that any business placing packaged goods on an EU market is treated as a "producer" and must register with the national register and report — and pay for — the weight and material of its packaging through a national Producer Responsibility Organisation (PRO).

Marketplace verification simply moves enforcement of this existing obligation to the point of listing. For sellers who are already registered, nothing new is required; sellers who are not yet registered should register now, as marketplaces can already require a valid EPR number before your listings go live. General information, not legal advice.

Who is affected

Regardless of where your company is based, the obligation follows the markets you sell into. The following sellers should pay particular attention:

  • Non-EU sellers selling into the EU (an Authorised Representative is mandatory in most countries).
  • Sellers using Amazon FBA or other cross-border fulfilment that places inventory in EU warehouses.
  • Sellers on online marketplaces shipping packaged goods into one or more EU member states.

Your compliance checklist

  • Confirm which EU member states you sell into — packaging EPR registration is per-country.
  • Register with each national register (e.g. LUCID in Germany, SYDEREP in France) and obtain your EPR registration number.
  • Appoint an Authorised Representative for each market (mandatory in most countries for non-EU sellers).
  • Measure your annual packaging weight by material and report the tonnage to each PRO.
  • Enter your EPR registration number for every marketplace (e.g. Amazon Seller Central), per market.
  • Keep your registration certificates and filing records for marketplace verification and audits.

Not sure whether this applies to you?

Take the 60-second obligation quiz to see what you need in each EU market — or check your packaging recyclability grade now.

Take the Obligation Quiz → Check your packaging grade →

Frequently asked questions

Do Amazon sellers need LUCID Anmeldung?

If you sell packaged goods into Germany, yes — you must complete registration (Anmeldung) with Germany's LUCID register (ZSVR) and provide your LUCID number to Amazon. From 12 August 2026, marketplaces must verify sellers' packaging EPR compliance before allowing listings. This is general information, not legal advice.

What happens if I am not registered by the deadline?

Marketplaces may suspend or remove your listings in the affected markets until you supply a valid EPR registration number. National authorities can also claim back-fees and issue penalties. Registering early avoids any interruption to your listings.

Which sellers does PPWR marketplace verification apply to?

It applies to sellers placing packaged goods on EU markets, including non-EU sellers, sellers using Amazon FBA, and sellers on online marketplaces. Regardless of where your company is based, the obligation follows the markets you sell into.

⚠️ This page is general information, not legal advice. EPR rules and fees change — always confirm current obligations with the national authority or your PRO before you register or budget.

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