Resources
Plain-language explainers on the EU Packaging and Packaging Waste Regulation — deadlines, recyclability, recycled content, EPR fees, minimisation and reuse.
PPWR
PPWR limits empty space in grouped, transport and e-commerce packaging. Here is how the empty space ratio is measured and how to comply.
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Cross-border
Written for Amazon FBA sellers based in China and Hong Kong. EPR, GPSR, PPWR, VAT and EORI — one checklist to get compliant across the EU.
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Deadline
Regulation (EU) 2025/40 becomes mandatory on 12 August 2026. Here is what non-compliance means for Amazon FBA sellers — and a 30-day action plan to keep your listings live.
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PPWR
The EU Packaging and Packaging Waste Regulation applies from 12 August 2026. Amazon is expected to require EPR numbers for all EU countries. Here is your action plan.
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Cross-border
A plain-language checklist for Chinese Amazon sellers preparing for PPWR enforcement on 12 August 2026.
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E-commerce
From 12 August 2026 the EU PPWR forces online marketplaces to act as compliance gatekeepers. Here is why Amazon will block non-compliant listings — and how to stay live.
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Overview
The Packaging and Packaging Waste Regulation replaces the old 1994 Directive with directly-binding EU rules. Here is what changes, and why it touches every product you place on the market.
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Deadlines
The PPWR phases in over fifteen years. Miss an early milestone and the later ones become far harder. Here is the timeline that should be on every compliance calendar.
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Recyclability
From 2030, packaging that is not designed for recycling cannot be sold in the EU — and from 2035 it must actually be recycled at scale. Here is how the grading system works.
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Recycled Content
Plastic packaging will have to contain a minimum share of post-consumer recycled material — rising in steps to 2040. Here is what the targets are and how to evidence them.
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Substances
The PPWR tightens limits on hazardous substances in packaging and introduces a specific restriction on PFAS in food-contact packaging. Here is what to check.
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Minimisation
The PPWR bans unnecessary packaging and caps empty space at 50% for grouped, transport and e-commerce packaging. Oversized boxes are now a compliance risk, not just a cost.
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Reuse
For certain formats the PPWR moves beyond recycling to reuse, setting binding targets from 2030. Here is who is affected and what a reuse system has to prove.
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