EU packaging regulations attach compliance obligations to the Importer of Record — the legal entity that places goods on the EU market. That entity is what registers for EPR, files declarations, and carries the liability.
Brands are just marketing labels on your products, so we don't cap them: add as many brands as you like under each importer at no extra cost. You only pay per importer (legal entity) you manage.
This is also why globalEPR.ai's data model treats Importer, not Brand, as the anchor for EPR registrations, VAT, and EORI tracking — each Importer can have unlimited linked Brands, but every regulatory obligation (registration, fees, filings) is tracked at the Importer level, matching how EU, UK, and US regulators actually attach liability.