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Connect Amazon and troubleshoot sync issues

General information, not legal advice. · Reviewed 2026-08-04

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Connecting your Amazon account

Open Amazon in the sidebar and follow the connect flow. The connection is account-wide (it applies to all your importers) and is available on the Enterprise plan. Once connected, listings are imported automatically on a schedule, and you can also trigger a manual sync from the Amazon page at any time.

What gets imported

The sync pulls your marketplace listings (ASIN, seller SKU / MSKU, title, marketplace) into the Amazon page. From there you can match each listing to a SKU in your SKU Master so compliance data (packaging, DoC, EPR numbers) is linked to what you actually sell.

Matching listings to SKUs

  • Listings are matched by ASIN or seller SKU (MSKU) where possible; unmatched listings are highlighted.
  • If your Amazon seller SKUs differ from your internal codes, edit the SKU in SKU Master so the codes line up, or create the missing SKU directly.

Troubleshooting a stale or failed sync

  • Freshness chip — the Amazon page shows when the last successful sync ran. Green means recent, amber/red means stale.
  • Stale sync — usually means the Amazon authorisation expired or was revoked in Seller Central. Reconnect from the Amazon page.
  • No listings appear — check that the connected Seller account actually has active listings in the selected marketplaces, and that your plan includes the Amazon connection.
  • If a sync keeps failing, platform staff are alerted automatically; contact support if it does not recover within a day.

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